Points for Donation (PFD) is a redeemable reward in the BSG Rewards Program that aims to highlight and support organizations that empower and elevate the Black Community.
The PFD initiative was first introduced to the program in February 2021 to celebrate Black History Month and has since been made a permanent addition as part of BSG's ongoing support for equality and to end racial injustice.
Points For Donation allows customer to turn their BSG points to a $5 charitable donation. Bio Seaweed Gel will also donate an additional $1 for every donation made. All proceeds will go to the featured organization or charity, which rotates on a semi-annual basis.
100 Points = $5 Donation + $1 additional top up from BSG