Bio Seaweed Gel Celebrates Inclusivity, Self-Care and Community

Issue No. 064


Welcome Summer 2023! We are kicking off the month of June with our Customer Appreciation Event. June is a special month for us as we are nearing our 17th anniversary and 3rd annual BSG Day. We are honoured to share our birthday month in celebration with Pride Month and our BSG Community, as we shed light on the importance of mental health.
Mental health includes our emotional, psychological, and social well-being. It affects how we think, feel, and act. It also helps determine how we handle stress, relate to others, and make healthy choices [source: CDC].

The first BSG Day was established in the COVID-19 pandemic of 2020. In this time of social distancing, we wanted to honour our values of connection, community and wellness in celebration of our birthday. We wanted to make creativity and self-care accessible to all in a time of isolation.

Thus, BSG Day was born. Every year we celebrate BSG Day on June 19th with a one-day sale to support self-care, inclusion, and a positive mindset. BSG Day provided the opportunity for people at-home to experience and educate themselves in nails. Meanwhile the nail professionals could continue practicing their craft during their time off. As we move through a post-COVID world, we are getting back to our roots of supporting and connecting with being professional first.


At Bio Seaweed Gel, we want you to feel as good as your nails look.
In honour of Pride Month, we want to talk about what inclusivity means for us and what we stand for.
BSG is united in celebrating values of individuality, kindness and self-care for all.
We find empowerment in continuously learning about our community to fuel BSG products that are designed for everyone.

We support the 2SLGBTQI+ community with the belief that no matter who you love or how you identify, BSG will provide the tools to help you grow your business, explore your creativity and express your individual style. We warmly welcome all those who share the same values as we do.

From June 5 – 9, 2023, we are hosting our Customer Appreciation Event where BSG Rewards Members can take part in:

  • Earning 3X the Rewards Points on all purchases
  • Supporting the Canadian Mental Health Association with a donation of $1 from every order

Sign up or log-in now to enjoy our Customer Appreciation Event to reward yourself and help your community with Mental Health support. Together, we can make self-care a priority. Don’t forget to mark your calendars for BSG Day 2023 as we gear up to the exclusive one-day sales, promotions, and new rewards incentives for BSG Rewards Members.


Founded in 1918 after WW1, the Canadian Mental Health Association (CMHA) is the most established mental health organization in Canada. Through a presence in more than 330 communities across every province and one territory, CMHA provides programs and resources that help prevent mental health problems and illnesses, support recovery and resilience, and enable all Canadians to flourish and thrive. 

Here are fast facts about the CMHA:

  • Vision: A Canada where mental health is a universal human right.
  • Mission: To ensure that all people in Canada experience good mental health and well-being.
  •  1 national office is in Toronto, Canada
  • 11 provincial/territorial divisions 
  • 70 local branches/regions in over 330 communities
  • 7,000 staff  
  • 11,000 volunteers and members

To find your support area that CHMA covers, click here.

As the CHMA advocates, it’s important to note that 2SLGBTQI+ individuals continue to face specific mental health issues and barriers for accessing supports. [source: CMHA]

An umbrella program initiative that the CMHA has created is the "BounceBack" Program which is designed to help adults and youth 15+ manage low mood, mild to moderate depression, anxiety and stress or worry. The BounceBack Program is a free self-help telephone coaching program with coaches trained in 2SLGBTQI+ equity and trauma-informed care to provide mental health support.

If you are interested in learning more about mental health, please visit the Canadian Mental Health Association.

For more on 2SLGBTQI+ communities and mental health, please visit the Rainbow Health Ontario website.


This year we are celebrating our 17th birthday on June 19, 2023. That means we have been around since 2006! What year did you start using BSG? What are your favourite products to express your individuality and creativity?


Enter in our blog giveaway for a chance to win 1 of 2 $50 BSG e-Gift card by subscribing to our mailing list and leaving a blog comment. Each month we will announce 1 winner from Canada and 1 winner from USA, selected from the blog comments and cross checking that you joined the mailing list. Winners will be contacted on the first Wednesday of every month by email. Subscribe using the form below.

[GIVEAWAY CLOSED. Winners are: Monika & Rebecca]

Try your luck on our next giveaway, find the most recent uploaded blog to enter. Click here to be redirected to all blogs.

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Happy Birthday! I’m glad there is this contribution toward more support through the CMHA. Expressing individuality and creativity is an important part of self-care and compassion. Right now, I’m enjoying BSG Diva gel and Builder X, especially on the temperate breezy sunshine days!

Monika June 16, 2023

I love what a great company BSG is! I started using BSG this year and even though I only ever do minimalistic nails, I love being able to take the time to indulge in self care. It’s helped my mental health improve a lot.

Marlyse June 15, 2023

I started using bio seaweed laquer in 2021. My favourite product for the past few years has been the nail polish but I have branched out to try the gel polish over the past few months and I love it! The gel has so many different special polishes.

Bri June 08, 2023

Love the dip powders, the liquid formula is amazing to work with and I find the smell is significantly lighter than others I have used. Plus with good prep lifting is greatly reduced compared to others I have tried, my naturally oily nail beds plus working with my hands constantly tends to shorten how long products last for me but not this one! Even when the colors are gone I will keep using them as long as it is available although I would love to have color choices available my creativity can make up for it.

Zoey Abela June 08, 2023

Love the values you stand for! Looking forward to the 3rd BSG day!!

Stacie June 05, 2023

I started using BSG last year. I find it’s a great way to play with colours and express myself

Rebecca June 05, 2023

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