Hello and welcome to Beyond the Paint, a blog by Bio Seaweed Gel (BSG).
Every other Wednesday we will be releasing new content that will discuss all things nails and more.


Established in 2006 in Toronto Canada, BSG will be turning 15 years old on June 19th 2021- that’s nearly two decades! These last 15 years have been filled with so much joy and memories, as well as meeting many lovely beings (both online and in person) who have a love for all things nails.

To celebrate the soon to be 15th year, we will be sharing with you the first look at the details for this year’s BSG Day but first we will be reflecting back with appreciation at the last 15 years.

 A Look Back At The Last 15 Years

Since the inception of Bio Seaweed Gel, we are proud to say that BSG has:

  • Created 18 unique seasonal collections with a total of 338 Gel Polish shades! That’s 161 UNITY Gels, 146 3STEP Gels and 31 Specialty Gels to be exact, all formulated as Big-5 free, cruelty-free and vegan friendly!
  • Attended countless tradeshows both in the US and Canada, where we’ve had the pleasure to meet tens of thousands of some of the most amazing professionals in the business and of course our lovely customers (If you are one of the many faces, we’ve been lucky enough to meet in person, comment below where you are from and which tradeshow!)
  • Upgraded offices 3 times, starting from just a home basement and moving into a bigger office and fulfilment space each time to keep up with the growing demands and needs of the brand.
  • Opened a US office in California to better support and fulfil the needs of our US based customers! (If you weren’t familiar, we are Canadian brand with our home office in Toronto).
  • Worked and partnered up with some of the most talented people and businesses in the industry, from the many nail technicians that we love and admire to companies and organizations like IPSY, NAILPRO Magazine, Nails Magazine and Toronto International Film Fest!
  • Given back to charities such as SickKids Foundation, Ronald McDonald House and Black Women in Motion with some of the proceeds acquired through our major sales (hint: BSG Day is one coming up!)


Bio Seaweed Gel’s birthday is June 19th, which as of 2020 we coined as ‘BSG Day’, the best one-day sale of the year! Here is what you can expect:

  • 25% Off Entire Website
    This applies for both BSG VIP and Pro Members. If you are a Nail Professional, apply here to become a BSG Pro Member and get access to Professionals only pricing in conjunction with this sale! (You also get access to other perks and benefits of the BSG Squad Rewards Program)
  • 3X the BSG Rewards Points
    Join the BSG Squad and create an account today (if you haven’t yet) to earn, save and spend those points!
  • Free Gift of a Birthday BeBio Nail Lacquer
    It’s our birthday but we want to gift you a BeBio Nail Lacquer with all orders placed on this day!
  • Donations to ACT2EndRacism
    BSG will be donating $1 for every order placed on BSG Day to ACT2EndRacism, a Canadian based organization whose goals are to combat racism through various media releases, information campaigns, establishing an anti-racism registry and creating anti-racism resources & tools

We are thankful for everyone who’s supported us along these years and the friendships we have made and continue to make! You have all allowed us to achieve these accomplishments- without your love and support we wouldn’t be where we are today.

Now who’s excited for BSG Day?! Let us know what your wish list is looking like in preparation for the sale in the comments below. Every comment will also double as an entry for a chance to win a $25 BSG e-Gift card. One winner will be contacted by email on June 23rd 2021. Must be 18+ to enter and a resident of Canada.

Update: Giveaway closed, winner is Taryn B Henry-Prospere.

To leave a comment on our USA blog click here.


congratulations for turning 15!

K June 23, 2021

HBD BSG 🇨🇦 🇺🇸 🥳

Beautiful Sculpting Gel all day long! Yayyy

Lauren June 18, 2021

I can’t wait to get some of the Unity polishes during the sale!!

Stacie June 18, 2021

I can’t wait to get some of the Unity polishes during the sale!!

Stacie June 18, 2021

Happy 15th Birthday, BSG! Hope you get your wish. My wishlist is nude and pastel colours for summer.

Shirley June 15, 2021

Happy birthday BSG 🥳 I want to add some pastels and nudes to my collection!

Eleftheria S June 11, 2021

HBD – looking forward to some neon colours for summer!

Aviva June 10, 2021

My wishlist includes more summer colours from the Unity line!

Boey June 10, 2021

Happy Birthday BSG! 🎂
With the recent tragedy in London, Ont., seeing your donations to ACT2EndRacism, is so very appropriate and always wonderful to see the success of a Canadian company 💕💕

K Metcalfe June 10, 2021

HBD BSG! I’m excited to buy more Unity colors!!

Maggie June 10, 2021

Happy birthday BSG!! My wish list I definitely want to collect more of the rhinestone collection!

Michelle June 10, 2021

I can’t wait to buy more sculpting gels and more colours of course 🥰

Diana Vasquez June 10, 2021

Happy Birthday BSG!! You’ve always been my fave brand in salons and during COVID I’m ecstatic that I was able to keep up with my nails doing DIY gel mani’s! The self levelling aspect of the gels make them so easy to use, and bonus: I’m always getting compliments. Love your vision of 5 free and love even more that you’re a Toronto brand. Cheers to many more birthdays to come!

Saf June 10, 2021

Happy birthday! My all-time favourite gel polish colour is COCONUT! <3

Nancy June 09, 2021

Congratulations on 15 years! I’m really loving the 3-Step Gels! Glad I decided to give it a try!

LaToya Jackson June 09, 2021

Happy Birthday! 15 years is a spectacular business accomplishment.
Wishlist is growing: Many colour gels, I’d get a backup personal light if at a great price, and love the sculpting products. Enjoying the Salmon Pink summer glow today!

Monika June 09, 2021

Happy birthday in advance! I have a lot of things I want to try like the builder x sculpting gel.

Tahmina June 09, 2021

HAPPY BIRTHDAY. I love my Unity gel polishes. They’re so quick! I’ve got my eye on the Marshmallow gel :D

Leah June 09, 2021

Happy birthday BSG! Since my beginnings you were there to help me develop my skills with your amazing line of products and your deep generosity. Thank you to all the team for everything you do day after day and also the community for helpong the brand stay alive. ❤

Laurence June 09, 2021

My wish list is far too long to list here. I have been using both the polish and dips and all products are fantastic. Shipping time is amazing as well. Can’t wait for your birthday and to grow my collection!
Thanks for being awesome 💜

Kristina Sparks June 09, 2021

Happy Birthday BSG!

I love BSG Gel polishes and have will continue to add to my collection. I am currently creating my wish list for the BSG sale.

Carmelina Di Benedetto June 09, 2021

Happy 15 years!! What an incredible accomplishment! I’m not a professional and own almost 80 unity and 3 Step colors not to mention Be Bio shades. So I’ll be buying several more from the latest collection and others on my wishlist! Excited!

Patricia June 09, 2021

HAPPY BIRTHDAY BSG!! <3 I absolutely adore all my BSG nail polishes so far – and my collection is growing! On my wish list is.. I’m Really A Mermaid, Mermaid Tears, Ocean Tide, and a nice nude colour – any suggestions?!

Taylor June 09, 2021

Happy Birthday BSG! So proud to see a Canadian company doing so well! Way to go!!!

Meaghan June 09, 2021

Happy birthday (soon)!!!
Very pleased with your product, beautiful choice of colours and excellent quality! Look forward to June 19th!

Oxana June 09, 2021

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