Issue No. 035
Hello and welcome to Beyond the Paint, a blog by Bio Seaweed Gel (BSG).
Beyond the Paint will be bringing you posts and content throughout every month to look forward to! Stay tuned for expert advice, exclusive news, exciting interviews, giveaways and much more
Happy June! To kickstart our June posts, we are talking all about the three major events that will be taking place this month: BSG for Pride Month, BSG Day and the launch of our Summer 2022 Terrazzo Gel Polish Collection.
BSG X PRIDE MONTH
We love love, in all the glorious shapes and forms it comes in. Read on to find out all the ways we are advocating and supporting Pride Month this year! As a company founded and led by immigrant POC founders, all types of inclusivity and advocacy is important to us.
For Pride Month this year BSG will be hosting a series of events to celebrate and honour Pride. Stay tuned through our Instagram @bioseaweedgel and our blog (you can sign up on our email list to get first notice of new posts) to stay updated and find out more details about each event.
BUILD A RAINBOW BUNDLE PROMOTION
Starting June 1st, we will be featuring a Build a Rainbow Bundle where you can customize and build your own rainbow set of gel colours for 25% off with code PRIDE2022! For every purchase using the PRIDE2022 code, BSG will be donating $1 to charities support and empower the LGBTQ+ community. We have a few organizations in mind, but if you know of a charity or organization that is doing impactful work in helping the LGBTQ+ community and needs the monetary support, we are all ears!
VOICES OF PRIDE
During Pride Month, we would like to extend the opportunity to open up our Instagram platform to feature nail artists and beauty professionals who represent the LGBTQ+ community and amplify their voices. BSG will be using our social platform to help share the experiences of LGBTQ+ nail and beauty professionals to aid in raising awareness and to educate.
If you or someone you know would like to be part of Voices of Pride, please share and submit your answers through this link.
1. Tell us about your business and your experience in the industry?
2. What does Pride Month mean to you?
3. What do you believe is the most impactful or helpful way to show support to the LGBTQ+ community? Are there any resources and links you would like to shared?
If desired, we would love for you to include:
1. Your name
2. Your Instagram handle, and
3. Any photos of yourself, your work and Pride nail looks you would like to share with our followers
PRIDE x POINTS FOR DONATION
The final initiative we will be running to celebrate Pride Month is introducing Points for Donation: Pride Month. This is where you will be able redeem your BSG points as a donation benefiting an organization that supports and empowers the Black LGBTQ+ community.
For those who are new and may not be familiar with Points for Donation (‘PFD’) it is a reward in the BSG Rewards Program where customers are able to redeem their points as a $5 donation to the featured organization that empower and elevate s Black Communities. PFD allows customer to redeem their points as a charitable donation. BSG will top up an additional $1 to every customer’s donation made. You can learn more about PFD here.
June is not just a month we celebrate Pride but it also the month we recognize and celebrate Juneteenth, the day that celebrates the abolishment of Black slavery in the US and commemorating the freedom of enslaved African Americans.
Coincidentally, June 19th is also the day Bio Seaweed Gel was incorporated, and we have since celebrated it as BSG Day and as BSG’s official birthday.
BSG Day this year is a special one and we are thrilled be toasting to our Sweet 16th birthday!
BSG Day will start online on June 19th 11AM EST and end June 20th 11AM EST both on the Canada and USA website, where you’ll be able to enjoy:
- 25% off the entire website
- 3X the BSG Reward Points
- Free gift with every order
- $1 donation charity from every order to Mothers Against Drunk Driving, in advocacy of safe party protocols to stop impaired driving
What’s also happening on BSG Day? Drumroll please... it’s the official launch day of the Summer 2022 Collection!
SUMMER 2022 COLLECTION REVEAL + GIVEAWAY WINNER
Two is better than one! On June 19, we will also be celebrating the launch of the newest Specialty Gel Polish Collection: Terrazzo Gel Polish. In our blog post last month we hinted and asked our readers to guess the name of the upcoming Summer 2022 Collection. As we learned, there will be 6 new shades with a super unique and neon finish – think shapes and mod.
We applaud everyone who submitted their guesses and now is the reveal of the collection name. The name of the Summer 2022 Collection is the Here’s to You in our brand-new Specialty Gel, Terrazzo Gel Polish.
Here's to you and mani years to come! It’s always happy hour right at your fingertips with the new specialty Terrazzo Gel Polish. Six neon jelly shades filled with white and gold flecks inspired by our favourite drink for a summer escape.
Meet the latest 6 refreshingly jelly and neon shades:
- T1 Strawberry Margarita
- T2 Cosmopolitan
- T3 Long Island Iced Tea
- T4 Mojito
- T5 Blue Lagoon
- T6 Purple Rain
The closest guess to the collection name and to also what it looks like was by Maryam who guessed ‘CONFETTI COCKTAILS COLLECTION’
Congrats #bsgsquad we will be reaching out with your $25 e-Gift card via email!
BLOG POST GIVEAWAY
Another blog post, another giveaway! Which of these new shades from the Here's to You Collection are you most excited for? Let us know in the comments below to win a $25 BSG e-Gift Card.
One winner will be randomly selected and contacted by email on June 15th 2022. Must be 18+ to enter and a resident of Canada. For all USA residents, to enter and leave a comment on our USA blog click here.
Giveaway closed. Winner is Julie S.
So excited for this collection, can’t wait to paint Cosmopolitan!
It’s so hard to pick but Cosmopolitan!!!
Blue Lagoon is gorgeous 😍😍😍
This collection omg🤩🤩🤩 so excited for #bsgmojito can’t wait to pair it with my favourite drink all summer!!
I can’t decide between strawberry margarita and purple rain!! They would be so pretty to ombré!
Absolutely cannot wait for BSG DAY & launch of that new collection! I’m going to wear it all summer 😍
Serve me up a mojito, love it!
I’m here for Mojito
I’m here for Mojito
Oooouuuu ✨ A little Strawberry Margarita or Mojito in the Purple Rain would be magical ✨ 😜 Who am I kidding; this whole collection looks bomb 💗🤟🏼
Strawberry margarita & mojito love LOVELY!
Such a neat and unique new collection! Love “Blue Lagoon”
Purple Rain is the one I’m looking forward to the most, although the other colours in the collection also look really fun!
They all look gorgeous! I’m excited for both Strawberry Margarita and Cosmopolitan.
All of them are so pretty 😍 I’m definitely most excited for Purple Rain!
They are all so pretty😍 really excited for Strawberry Margarita and Purple Rain