Issue Number 031

Hello and welcome to Beyond the Paint, a blog by Bio Seaweed Gel (BSG). Every month, we will be releasing new content discussing all things BSG for this upcoming month including sneak peeks, nails and more. We finish up every issue with ‘Artist Spotlight’ a mini-interview series featured on Beyond the Paint where we share insider interviews with our favourite nail professionals and creators.

FEBRUARY AT A GLANCE

Happy February BSG Squad! Round of applause because we’ve made it through the first month of 2022👏. Hopefully like us, you are all fully recovered, recharged and are back in full swing to take on the rest of the year.

February is a month full of celebrations! From celebrating the lunar calendar’s first new moon for Lunar New Year; to love on Valentine’s Day, to loved ones on Family Day, to one of the most important celebrations of recognition: Black History Month. We welcome February as the time to reflect on and acknowledge the impact & contributions the Black Communities have had (and continue to have) on our country.

POINTS FOR DONATION X BLACK HISTORY MONTH

In celebration of Black History Month, we will be reducing the number of points needed to make a donation through our Points for Donation initiative.

From 02.01.22 through 02.28.22 make a donation to the National CARES Mentoring Movement for only 50 points instead of 100 points.

WHATS IS POINTS FOR DONATION?

Points For Donation (PFD) is a redeemable reward in the BSG Rewards Program that was first introduced last February 2021 for Black History Month. This reward is aimed to highlight and support organizations that empower and elevate Black Communities. PFD allows our customers to redeem their points as a charitable donation.

Every PFD Reward redeemed turns into a $5 donation + an extra $1 from BSG to the featured organization that changes semi-annually.

For a limited time: 50 Points (Reg. 100 points) = $5 Donation + $1 from BSG

ABOUT NATIONAL CARES MENTORING MOVEMENT 

The National CARES Mentoring Movement is our current featured organization for Points for Donation.

The National CARES Mentoring Movement was founded in 2006 and is a community-mobilization initiative dedicated to secure, heal, uplift and transform the lives of Black children and families living in under-served communities.

They achieve this through inspiring, recruiting and mobilizing masses of caring Black men and women to mentor, nourish, challenge and champion impoverished Black children in 58 U.S cities, helping them to shift their consciousness so they can become self-sufficient and transform their lives, their households and their communities.

THE NEW BSG REWARDS PROGRAM

Starting on February 7th, 2022, we are introducing the all-new BSG Rewards Program (formerly known as The BSG Squad Rewards Program). After previewing the changes last month, we have taken into consideration of our customer’s feedback and have revamped the new reward chart.

We are proud to present all new rewards including easier to achieve point redemptions, higher value gifts and free shipping rewards! As always, this extra incentive of shopping with BSG is our continued way to show our gratitude and appreciation for all our BSG Squad.

POINTS TO REDEEM NEW REWARDS
25 Points 1 x PediKit
($3 Value) 

50 Points
* Regularly 100 Points but reduced for Black History Month 

$5 Donation to National CARES Mentoring Movement + Additional $1 Donation from BSG

50 Points

Cosmetic Bag or ManiKit
($8 Value)

100 Points

Artist'e Nail Art Gel Polish or BSG Towel
($10 Value)

250 Points

BSG Apron or Pro Gel Brush
($15 Value)

350 Points

Free Shipping on Any Order

500 Points

Nail & Cuticle Oil or Diamond Nail Art Brush
(Up to $22 Value)

750 Points

Full Size UNPOLISHED Gel Mask Nail Remover
($45 Value)

1000 Points

Diamond Nail Art Brush Set or BeBio Starter Kit
(Up to $120 Value)

2000 Points

DMA Buffer Carton or PediKit Carton
($200 Value)

You earn 1 Point for every $1 spent. Points never expire.

A kind reminder that you are still able to redeem any of the previous rewards before they are gone for good. Once redeemed, you do not have to claim right away. Any reward(s) redeemed before 02.07.22 will be saved in your account until claimed on any future order and will not expire.

Our new BSG Rewards Programs will also have no expiry dates on redemption for discount codes.

SPRING 2022 COLLECTION REVEAL

Willie predicted correct; spring is early this year! Our Spring 2022 UNITY + BeBio Collection is fast blooming! Last month we asked everyone what their best guess of the collection name is, hinting that one of the colour names is “Meet Me by The Garden”. Many of you were so close and had great names!

However… drum roll please for the reveal of the Spring 2022 Collection:

Join us for a cup of tea and discover the garden-fresh tones from the Spring 2022 Collection.

The new Spring 2022 Collection is available in four scrumptious shades in our UNITY All-In-One Gel Polish formula and BeBio Nail Lacquer formula: 

297 Milk or Cream?
A pastel crème peach.

298 Meet Me by the Garden
A muted kiwi green.

299 Petit Fours
A muted lavender.

300 You’re My Cup of Tea
A medium nude mauve.

NEW SPECIALTY GEL POLISH

Surprise! We will be also releasing a new specialty gel polish this Spring and you get first notice here of our highly reflective gel polish. No photos yet until closer to the launch date but we are absolutely obsessed with this gel polish and its super reflective properties! This new line will join our current specialty gel polish roster including PHASES Colour Changing Gel Polish, Rhinestone Gel Polish and gelChrome Multi-Chromatic Gel Polish. Can you guess what the new specialty gel polish line will be called? Hint: we are seeing stars! 

PROMOTIONS + SALE ON SALE

Have you checked out our promotions page? You’ll find all the latest sale and offers here! Including our just added ‘SALE ON SALE’ promotion. For a limited time buy 5 sale items and get a 6th sale item free with code SALEONSALE. All sale items are marked up to 25% off and are final sale.

VALENTINE'S DAY NAIL INSPO

Heart eyes all around for these nail looks using #BSGRed and #BSGPink. Here is a reminder that you do not have to be in a relationship to celebrate love on Valentine’s Day! Let’s normalize celebrating all forms of love on this day – like the love for yourself, your fur babies or your besties ♡

228 Very Berry

04 Marshmallow

34 Coconut | 70 Red Delicious

36 Sugar | 86 Carnation | 64 Lilypad

70 Red Delicious | 33 Sweetie

03 Icing | 181 Poppy | 101 Snow White | 151 Black Magic

221 Bombshell

273 Milkshake | 01 White | 70 Red Delicious | 33 Sweetie

ARTIST SPOTLIGHT: DENISE (@DENISENAILS_YEG

On this month’s Artist Spotlight, we catch up with the always lovely BSG Brand Ambassador Denise of @denisenails_yeg. If you’ve ever had the pleasure of meeting Denise either through a workshop she’s hosted, or a BSG tradeshow that she has been a part of, or even just as a client of hers, you will know how sweet and positive this Edmonton based nail tech is!

May you introduce yourself to our readers and followers! Let us know your name, where you are based, and how & why you got into the nail industry? 

"My name is Denise Nguyen, my Instagram name is @denisenails_yeg and I’m from Edmonton, Alberta Canada. Six years ago, I had an opportunity to work at a nail salon, at that time I was only doing manicure and pedicure then one day my boss gave me a chance to do a fill and I did it!  At that moment, she told me how wonderful of a job I did for my first time and that is how I knew I could do it. She made me feel so confident and helped me believe in myself, she was very supportive. I felt so lucky to have a person like her ❤️"

Your nail art work is incredible, literally picture perfect every single time! What is your tip for learning how to get better at doing nails? 

"I try my best every day to be competitive with myself. Sometimes yes, I’m stressed but once I complete the work, I feel so satisfied with what I’ve accomplished. I always try to learn and improve myself and share what make me better in my job."

Could you tell us what is your most favourite or best memory you have during your nail career? 

"My most favourite moment during my nails career is the first fill I ever did- I felt so proud of myself (I believed my boss made me feel this way🥰). Other favourite moment is the first nail set I put on Instagram when I opened an account 😉 and the time I had a chance to join with Helen @helennails_yeg and Shangri-La Nails YEG team – it was so exciting."

Could you should us your favourite nail look you've done using BSG colours?

"It’s hard to say what is my favourite nails look using BSG because they are all my all-time favourites 🥰 but let me show you some of my most favourites..."

Get this look: 34 Coconut, 1017 Ski Bunny, 1010 Sugar Cookie, 04 Marshmallow, 279 Buttercup and 276 Taro Slush
Get this look: 1013 Spruce
Get this look: 266 Prize Every Time, 260 Toronto, 267 Snow Cone, 251 Edmonton, 33 Sweetie, 31 Diva, 211 Sweet Tart, 221 Bombshell
Get this look: 221 Bombshell, 1018 Cashmere

Lastly, do you have any exciting plans or news you would like to share with us? 🙂 

"Before the pandemic I was always so excited to get away [travel] and do events with Bio Seaweed Gel- I would have a chance to learn, grow and experience with the BSG Squad. But for now, I just try to keep everything in my control and wait till everything gets better and will ask to experience more at the event with the BSG team. I miss everyone ❤️❤️❤️"

BSG POINTS GIVEAWAY

To celebrate the launch of the new BSG Rewards Program, the first 50 people to leave a comment on this blog post will get 25 BSG points added to their account. Points will be added to the first 50 commenters at the end of the month. We’d love to hear your thoughts on all things happening for February! 

For USA BSG account holders, please click here to visit the USA blog post.

With the announcement of the Spring 2022 Collection name, there was only one comment from last month's post which was closest as it mentioned 'tea'- Felicia, you are the lucky winner of last month's giveaway for a Mini Essentials Kit!

 

40 comments

I am so excited for the new collection!!🤩

Julia Riccio February 12, 2022

I love these blogs! This is a great way to get the info out!

Faith February 11, 2022

So excited for the new collections!!!!! BSG is the best!

Dana Cecil February 11, 2022

Omg the nail inspo made me excited to do my nails!

Anna February 11, 2022

I’m excited for the new specialty gel polish!

Sheena February 11, 2022

Love the February Valentines Day and Black History Month (with link to donations) spread. Keep doing wonderful things BSG!

Anisha Lagah February 11, 2022

LOVE these Valentine’s Day nail looks! 💘

Sar February 11, 2022

Cannot wait for the reflective gel polish!
A huge game changer for stunning nail art.
I’ll take one in every colour, please!! 🥰

Katie February 11, 2022

So excited for the new collection!!!!!!

Francesca February 11, 2022

So excited for the new collection!

Mary February 11, 2022

Can’t wait for the new collection! It’s hard to take a guess but the name is shooting stars?!

Tahmina Jamil February 11, 2022

I can’t wait to see the reflective gel collection!! Sparkle, sparkle 💫⭐🌟✨

Rachel February 11, 2022

Can’t wait to see the new reflective colours!

Sophia February 11, 2022

Absolutely love this brand! It’s saving my nails!

Monica February 11, 2022

Can’t wait for the reflective polish! 🌟

Katarzyna February 11, 2022

I am so excited for the new collection to come out!! Love all of the pretty valentine’s day nail art this year from such talented people 😭 can’t wait to place my next bsg order 💕

Alyssa Matsumura February 11, 2022

Can’t wait for the new collection!

Alana Fedrigoni February 11, 2022

Excited for the new collection!

Brianna February 11, 2022

I literally cant wait for the reflective polish collection…I can never have enough glitter.

Witney February 09, 2022

I’m excited to see the reflective polishes and spring colours!

Jessica Batai February 05, 2022

I’m so happy to hear you’re expanding your collection to include reflective polish! My next question is….When are you releasing a translucent jelly collection? 😊 looking forward to buying the new colours 💖 Happy Valentine’s Day!

Jennifer February 05, 2022

I supposed I’ve already shared my thoughts on the point change. Not happy.

A reflective polish sounds like an awesome addition to a beautiful line. I’ll look forward to trying it.

Monika February 05, 2022

Can’t wait to see the new collection and loving the Rewards revamp!

K Metcalfe February 05, 2022

What a cute theme for the spring collection, can’t wait to see the pics! And so intrigued by the highly reflective line… So much to look forward to!

Jen February 04, 2022

So excited!! Can’t wait for the new spring collection and to see the release of the highly reflective polish.
Yay!

Katie Morison February 04, 2022

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